Fundraising Tips

6 Fundraiser Title Tips That Inspire Donations

When it comes to fundraising, simply supporting a worthy cause isn’t enough to raise money.

The keys to a successful fundraising strategy are to reach your target audience, connect with their emotions, and encourage them to donate. One of the first steps to doing this is creating a fundraising page that potential supporters can visit to not only understand your cause but also pledge their support.

Whether you post on social media or use email marketing, a powerful fundraising title allows potential supporters to instantly understand what your fundraiser is about and why they should make a donation.

If you are unsure what you should include in your fundraiser title, check out the tips on this page to supercharge your fundraising efforts.

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6 tips for writing your GoFundMe fundraiser title

Writing an effective fundraiser title can make or break your fundraiser. The fight for people’s attention has never been greater, and if you want people to engage with your fundraising page, you need your fundraising title to stand out and make them click.

Whatever type of fundraising campaign, these tips will help you attract new donors and reach your fundraising goal.

1. Try a suggested title

Once you’ve written your fundraiser campaign story, GoFundMe will automatically suggest a few fundraiser titles designed to inspire new supporters. Select whichever suggested title you like best, or try writing your own.

2. Use names and details when possible

Adding personal details to your fundraising campaign title should help set you up for fundraising success. Where possible, try using details like names of who you are helping (if it isn’t you), or specifically what funds will be used for.

For example, if you are raising money for your neighbor who lost their home to wildfires, try a title like “Help the Johnson Family rebuild their home.” Or if you are fundraising for college tuition, try a title like “Help me pay for college tuition to become a teacher.”

3. Utilize “action” words

An action word (or verb) expresses something that a person can do. Action words like “help,” “support,” “fund,” and “grow” can help prompt potential donors to support your cause.

The most powerful fundraising titles act like a call to action, encouraging potential donors to make a donation. Starting your fundraising title with a verb will also help convey a sense of urgency, which is vital when you want people to act.

This can look something like “Support the Bolton Family after their loss” or “Help my new coffee business grow.” For more action words, visit this list from Thesaurus.com.

4. Avoid one-word titles

Action words like “help,” “support,” “fund,” and “grow,” can help prompt potential donors to donate, but you should always include a bit more detail. This can look something like “Support the Bolton Family after their loss” or “Help my new coffee business grow.”

Appeal to prospective donors by adding in detail and emotive language that will make them want to make an online donation and help you reach your fundraising campaign goals.

5. Utilize title case punctuation

Writing your title in title case, which means capitalizing the first letter of every word, is a great way to help readers read your title clearly. An example of a fundraiser in title case is, “Help My Mom Take Her Dream Trip.” Try to avoid using all-cap format (such as HELP) as it can confuse potential donors or come across as suspicious.

6. Remember, you can change your title

If you make a mistake in your GoFundMe’s title, don’t worry. You can always change your fundraiser title if you need or want to make changes.

We recommended that you avoid changing your title too many times so that people who have donated already can find your title again. Also, if you follow up with an update to your supporters when you reach certain fundraising milestones, they’ll recognize your fundraiser title.

Find out more about how to change your GoFundMe’s title in this help center article.

Start sharing your fundraiser as soon as you’re ready

Once you’ve crafted your fundraiser title and campaign page, it’s time to get sharing and reach potential donors.

Start by sharing with friends and family members. You can do this by sending the link to your donation page or telling them in person.

Once you’ve shared with your immediate network, start posting on social media platforms to rally supporters. Ask your existing network to share it on their own pages, too. It might help to share some pre-made social media posts for them to share.

Fundraising emails can also be super effective for outreach, especially if you have access to an existing mailing list or are able to send to work colleagues. See our blog post on fundraising email templates to inspire you.

Create your fundraising campaign today

Now that you know how to craft the perfect fundraising title, what are you waiting for? Publish your fundraiser and start sharing it. Check out our fundraising ideas to help you reach your goals.

GoFundMe is a safe, trusted, and effective fundraising platform to host your fundraising campaign. GoFundMe has raised over $30 billion through crowdfunding with more than 150 million supporters, so we know a thing or two about what makes a good fundraiser title.